Why Join the Sign Industry?
There's no shortage of demand - people need signs
Think about all of the successful businesses in your city or town. What’s the one thing they all have in common? It may sound simple, but they all have signs telling you who they are and what they’ve got for sale.
Signs are a sophisticated, powerful marketing tool. They can work 24 hours a day, 7 days a week, 365 days a year. New stores and businesses are opening all the time, and they all need signage to stay competitive. Established businesses go through rebranding and can offer specials and deals. A good, reliable sign company can fill those needs quickly and easily, and can become the go-to resource for other businesses.
An Industry with a Future of Growth
The digital signage market is expected to grow to a US $31.7 billion global industry by 2025. With its ability to engage customers, digital signage can make it easier for businesses to connect with their audience and convey the intended message in a powerful way.
Capitalising on B2B
The vast majority of companies in the signage industry have a foundation in B2B; that is to say, they mostly make signs for other businesses and not for individuals. The main advantage of focusing on B2B is that it makes it easier to ride out economic downturns.
Another advantage of a B2B foundation is the networking opportunities it presents. Many business owners belong to the chamber of commerce and similar organisations, and if a sign company is producing quality signs for one business owner, chances are they’ll spread the word to other business owners, and the orders will come in steadily.
If an EmbroidMe business sounds like a good fit for you, book a call with us!
Interested? Book a call with Franchise Development Manager, Sarah Archibald.
