Meet the Team

EmbroidMe has been so successful due to the hard work, business savvy, and dedication of our team members.

Take a look at some key players in the EmbroidMe brand who have helped to shape the company into what it is today, as well as put in the manpower (and womanpower) so that EmbroidMe can continue to grow and flourish into the future.

FR Website - Grant

Grant Archibald

CEO of Business Franchise Group

In 1998, my wife Sarah and I launched the pilot store for Speedy Signs, building the business from the ground up. Since then, a further 24 locations have opened from Whangarei to Invercargill, making Speedy Signs the largest signage network in New Zealand. 

In 2006, we launched EmbroidMe’s New Zealand pilot in East Tamaki. Over 15 years on EmbroidMe has grown to have 13 locations from Auckland to Dunedin, making EmbroidMe New Zealand’s largest full-service uniform and promotional products network.

I’ve experienced everything from franchise sales, marketing, financial education, business coaching and mentoring. My role focuses on strategic direction for the various brands and ensuring they are supported through our Field Operative network. I’m also responsible for creating new marketing strategies for the brands and enhancing current marketing programmes to help owners reach their sales goals.

It is truly rewarding journeying with our owners through the initial jitters of owning their own business, to seeing them flourish both personally and financially.

FR Website - Sarah

Sarah Archibald

Franchise Development Manager

It’s hard to think of a time before EmbroidMe, but prior to this great adventure, I lived and worked in Rotorua at the Sheraton and the Novotel Hotels in Sales, Conferencing and Public Relations. Grant and I, along with our 5 month old baby then moved to Auckland to start Speedy Signs in 1998, then EmbroidMe in 2006.

My roles have been many and varied, including running the pilot store for EmbroidMe, liaising with suppliers, training and supporting new owners, organising conference etc.

My primary role, however, is Franchise Development Manager, so I’m the first point of contact for prospective franchisees looking at joining the EmbroidMe brand, and responsible for the continued expansion of the network as well as facilitating ownership changes. I’m passionate about the brands we’ve built in New Zealand and in helping people make their dream of business ownership a reality.

FR Website - Shane

Shane Marshall

Operations Advisor

In 2018, my wife Michelle and I relocated from Wodonga, Australia to Whangarei with our three children.

Although I am based in Whangarei, I'm constantly travelling around the country advising and supporting franchisees. I am passionate about working alongside business owners to help them increase their knowledge and grow their business. 

It’s been great to be part of the growth story of EmbroidMe. The brand is very strong, and it’s an exciting time to be in this essential products industry. 

Morgan Jamieson

Morgan Jamieson

Marketing Coordinator

After graduating with a Bachelor of Business in marketing and accounting at Auckland University of Technology, I joined the franchise support team as Marketing Coordinator. I can certainly say I’ve had a fantastic time. No day is ever the same. There’s always something new happening, whether it’s coordinating radio campaigns, posting on social media, internet advertising, e-marketing or support training, newsletters, bulletins, etc.!

I love being able to help our franchisees grow their businesses and get the EmbroidMe name out there.

FR Eleanor

Eleanor D'Sylva

Office Manager

In the early nineties we left behind our busy lifestyles of London and Hong Kong in pursuit of greener pastures for our young family.

With backgrounds in hotel management and catering we started and operated a fine dining restaurant for the next 10 years. I also have experience in recruitment and HR. I understand the complexities of owning your own business and the different aspects of operating it. I am the voice at the other end of the phone who listens and finds you a solution.

I’ve been with the group for over six years and it’s great to be part of its huge growth. I look forward to the years ahead and feel privileged to have the opportunity to share my knowledge and experience with all things Admin.

Matt McGregor

Matt McGregor


In 2012, My wife (Shelley) and I purchased Speedy Signs East Tamaki and ran the business for 5 years. During this time, I sat on the Franchise Advisory Committee, grew our store to being part of the million-dollar club, and operated as the tour store for new and prospective franchisees. After we sold the business in 2017, I came on board as a consultant, and have been doing a variety of development projects for both Speedy Signs and EmbroidMe since then.

Bruce Hopkins

Bruce Hopkins


In 2000, I opened Speedy Signs Manukau with the support of my wife, Lynette and ran the business for 16 years. During this time, I was a mentor, sat on the Franchise Advisory Committee for a number of years, as well as other committees. After we sold the business in 2016 and following our African adventure, I came on board as a consultant, and have been assisting owners with business evaluations and doing a variety of developmental projects for both Speedy Signs and EmbroidMe.

Mark Lovegrove, Business Coach

Mark Lovegrove

Business Coach

Having led small, medium and large businesses in various industries for over 20 years I launched my own consulting and coaching business in 2016. I love working with business owners and managers on setting their goals and aspirations, then acting as a sounding board, together developing strategic tasks that head towards those goals, and monitoring progress. Its been a pleasure working with a number of the Speedy Signs and EmbroidMe owners, and I look forward to assisting more owners to achieve their dreams.

Want to learn more? Book a call with us

If an EmbroidMe business sounds like a good fit for you, book a call with Franchise Development Manager, Sarah Archibald.

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    Sarah Archibald
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