Your Support Team

As an EmbroidMe franchisee, you’ll be supported by a strong, cohesive team that knows what it takes to succeed in today’s competitive embroidery franchise industry.

EmbroidMe has been built and fostered by a team of dedicated, intelligent, and business savvy individuals who continue to help the brand reach new heights with comprehensive strategy and innovation. See below for a few of the key players you’ll be working with as an EmbroidMe franchisee.

Grant Archibald

CEO of Business Franchise Group

Grant is the CEO of Business Franchise Group, building the business from the ground up having run the first pilot store for Speedy Signs in 1998. With 20 years experience in the franchise industry, Grant has experienced everything from franchise sales, marketing, business coaching and mentoring.

Grant’s role as CEO focuses on strategic direction for the various brands and ensuring they are supported through our Field Operative network. He is also responsible for creating new marketing strategies for the brands and enhancing current marketing programmes to help owners reach their sales goals.

Sarah Archibald

Franchise Development Manager

As Franchise Development Manager Sarah is the first point of contact for prospective franchisees looking at joining the EmbroidMe brand, and is responsible for the continued expansion of the franchise as well as facilitating ownership changes. Sarah is passionate about the brand we have built in New Zealand and in helping people make their dream of business ownership a reality.

We have a fantastic group of owners so Sarah is constantly on the look-out for people who are business minded, understand the importance of marketing and sales, looking after key accounts, and managing a small team.


Morgan Jamieson

Marketing Coordinator


As Marketing Coordinator, Morgan is responsible for coordinating and implementing group marketing activities for the EmbroidMe brand. This includes social media, Google Adwords, co-ordination of national campaigns, etc.

Eleanor D’Sylva

Office Manager

Eleanor provides organisational and administrative support through her indepth knowledge of our point of sale system, database management, and accounts.

Shane Marshall

Operations Advisor

As an Operations Advisor Shane provides operational support across the country and is constantly in contact with owners and their teams. Shane assists with training franchisees and their staff in the technical and operational aspects needed for day-to-day operations.

Bruce Hopkins


Bruce Hopkins has come on board as a contractor working on developmental projects for Speedy Signs & EmbroidMe. As former owner of Speedy Signs Manukau, Bruce has a wide range of expertise in areas like Health & Safety and Point of Sales Systems.