The First Stitch

EmbroidMe is a part of United Franchise Group, which first formed in 1986 with the start of our sister company Signarama. The company was formed by father and son team Roy and Ray Titus. After the brand saw considerable success, the duo quickly expanded the business and developed new brands. Ray saw an opportunity in the growing embroidery industry.

EmbroidMe has become the world’s largest branded apparel franchise with close to 300 outlets in 10 countries. Since commencing franchising in 2001, EmbroidMe has become the world leader in branded apparel and promotional products.

Business Franchise Group (BFG) have a long association with the sister franchise Signarama. In 1997, Managing Director Grant Archibald and his father Roy were looking at franchise opportunities in the U.S with a view of importing and then developing a franchise system in New Zealand. While Grant was not specifically looking for a sign franchise, he came across Signarama at the International Franchise Expo in Washington, D.C., and later that year secured the master licence rights for New Zealand.

Speedy Signs commenced operations in 1998, with their pilot store in Penrose Auckland. Not having come from the industry it was important that Business Franchise Group knew the business inside out, so that once franchising began BFG were able to give support to the franchisees. Once franchising commenced it gained momentum very quickly. 20 years later the group now operates in 25 locations from Whangarei to Invercargill, making it New Zealand’s largest sign network.

In 2006, it really was a case of deja vu. After observing the success of EmbroidMe in Australia, it was a natural progression to take on the newer brand and develop the franchise in New Zealand. EmbroidMe’s New Zealand pilot store was launched in 2006 in East Tamaki. Now 10 years on we have grown to have 14 locations from Auckland to Dunedin giving the EmbroidMe brand national coverage.



EmbroidMe Success

Our brand is the undisputed leader in the embroidery industry. We’ve received accolades such as:

  • As the longest-serving master licensees with United Franchise Group, Grant and Sarah Archibald and the New Zealand team were awarded the Master License of the Year Award for 2007.
  • EmbroidMe Owner awarded the President’s Award 2014 at the EmbroidMe World Expo in Orlando, Florida, USA.
  • Ranked #1 in category in Entrepreneur magazine’s Franchise 500 – 2014 and 2015
  • Ranked #39 in Franchise Direct’s Top 100 Global Franchises
  • Ranked in The Franchise Times Magazine’s Top 200 Franchise Systems

To learn more about EmbroidMe’s franchise opportunities and what makes us the best branded apparel and promotional products franchise opportunity in the industry, contact us online or call us at 09 577 4223.